Now in public beta

Financial clarity
for your Stripe data

Generate professional reports in seconds. Track revenue, monitor MRR, and reconcile payouts—without the enterprise price tag.

app.illumi.ai/reports/monthly

Monthly Revenue

January 2025

Gross Revenue

$47,832.00

Stripe Fees

-$1,435.00

Refunds

-$892.00

Net Revenue

$45,505.00

Revenue Trend

GrossNet
FebMarAprMayJunJulAugSepOctNovDecJan

Everything you need to understand
your Stripe data

Monthly Revenue

See gross revenue, fees, refunds, and net revenue at a glance. Break down by currency and track trends over time.

MRR Tracking

Monitor your Monthly Recurring Revenue in real-time. Track subscription health and identify growth opportunities.

Payout Reconciliation

Match payouts to transactions for easy accounting. Know exactly what makes up each bank transfer.

Customer LTV

Understand the true value of each customer segment. Identify your most profitable acquisition channels.

Cohort Analysis

Track retention by signup month. See exactly when and why customers churn from your product.

Benchmarking

Compare your metrics anonymously against similar businesses. Know if your churn rate is normal or a red flag.

Beyond basic dashboards

What Stripe's dashboard
won't tell you

Stripe is excellent for processing payments. But growing businesses need deeper insights that require SQL knowledge or third-party tools to unlock.

Capability
Stripe Dashboard
illumi
Monthly Recurring Revenue (MRR)
Basic (requires Billing)
Customer Lifetime Value (LTV)
Cohort retention analysis
Revenue forecasting
Churn rate tracking
Manual calculation
Industry benchmark comparison
Scheduled email reports
Shareable reports for investors
Cash flow projections
QuickBooks/Xero export
Custom alerts (revenue drop, churn)

No SQL required

Stripe Sigma costs extra and requires SQL knowledge. Get the same insights instantly, no queries needed.

SaaS-ready metrics

MRR, LTV, churn, cohorts—the metrics subscription businesses actually need, calculated automatically.

Built for sharing

Generate investor updates, share reports with stakeholders, and schedule automated email delivery.

Live preview

See your data come alive

Real-time insights from your Stripe account, beautifully visualized.

Revenue

$47,800.00

+15.2% vs last month

AugSepOctNovDecJan

Monthly Recurring Revenue

$0

+12.4% growth

Recent Transactions

CustomerAmountStatus
acme@corp.io$299.00succeeded
startup@io.co$49.00succeeded
dev@mail.com$149.00refunded
team@work.co$299.00succeeded

Latest Payout

$8,245.00

Arriving Jan 10

Chase Bank ****4829

Standard payout

In Transit
Flexible pricing

Plans that grow
with your business

Start with what you need. Add features anytime.

Starter

For solo founders

$29/mo
  • Monthly Revenue Report
  • MRR Tracking
  • Payout Reconciliation
  • 1 Stripe connection
Start free trial
Most Popular

Pro

For growing SaaS

$79/mo
  • Everything in Starter
  • LTV Analytics
  • Revenue Forecasting
  • Cohort Analysis
  • 3 Stripe connections
Start free trial

Business

For scale-ups

$199/mo
  • Everything in Pro
  • Cash Flow Forecasting
  • Industry Benchmarks
  • Failed Payment Tracking
  • Unlimited connections
Start free trial

Need just one feature? Add individual features to any plan. See all add-ons

Frequently Asked Questions

Everything you need to know about Stripe analytics and SaaS metrics

How do I calculate MRR from Stripe?

illumi automatically calculates your Monthly Recurring Revenue (MRR) by analyzing your Stripe subscriptions. Unlike Stripe's basic MRR which only counts active subscription prices, illumi accounts for discounts, coupons, prorated charges, and failed payments to give you the accurate MRR number you need for investor reporting.

Simply connect your Stripe account via OAuth (read-only access) and see your real MRR in seconds.

What's the difference between illumi and Baremetrics?

illumi offers similar subscription analytics features to Baremetrics—MRR tracking, churn analysis, customer LTV, cohort retention—at a significantly lower price point. illumi starts at $29/month versus Baremetrics at $108+/month.

Both tools connect to Stripe via OAuth and provide real-time subscription metrics. illumi is designed for solo founders and small SaaS teams who need professional analytics without enterprise pricing. See the full comparison.

How do you calculate churn rate?

Churn rate is calculated by dividing the number of customers who cancelled during a period by the total customers at the start of that period, then multiplying by 100.

illumi tracks both customer churn (percentage of customers lost) and revenue churn (MRR lost from cancellations and downgrades). We also calculate net revenue retention which accounts for expansion revenue from upgrades.

What is Customer Lifetime Value (LTV)?

Customer Lifetime Value (LTV) is the total revenue you can expect from a customer over their entire relationship with your business. It's calculated by multiplying Average Revenue Per User (ARPU) by the average customer lifespan.

illumi calculates LTV by analyzing historical payment data and customer tenure from your Stripe account. We also segment customers by LTV (whale, high-value, medium, low) so you can focus on your most valuable customer acquisition channels.

Is my Stripe data secure?

Yes. illumi connects to your Stripe account via OAuth with read-only access. We never store your Stripe secret keys. You can revoke access at any time from your Stripe dashboard or illumi settings.

All data is encrypted in transit and at rest. We only access the data needed to generate your analytics reports.